Privacy Policy

DERQ, INC. PRIVACY POLICY
Last Updated: September 8, 2025

[1.] Introduction
Derq, Inc., including its subsidiaries and affiliated entities (collectively 'Derq', 'we', 'our', or 'us') is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with us, including through our website at https://en.derq.com, other online platforms we operate, web forms, communications, and related digital channels (collectively, the “Services”). This Privacy Policy applies to information collected through the Services and any other interaction you may have with Derq that references or links to this Privacy Policy.

[2.] Information We Collect
We collect the following types of personal information through our Services:

  • Name and email address (when provided via our contact form)

  • Company name

  • Job title

  • Phone number

  • Address

  • Account information

  • Demographic information

  • Location information (via Google Analytics and Google Search Console)

  • Browser type, IP address, pages visited, and device information

  • Any additional information you choose to provide

We may use cookies and similar technologies to collect technical information, analyze site traffic, and personalize your experience. You can control cookie settings through your browser preferences.

[3.] How We Use Your Information
We use the collected information to:

  • Respond to user inquiries

  • Monitor website performance and improve user experience

  • Conduct internal research and development

  • Analyze aggregated data for traffic planning and smart city projects

[4.] Sharing of Information
We do not sell or share your personal information with third parties except as required by law or to provide services on our behalf (e.g., using secure third-party platforms for email, CRM systems, and sharing relevant information with authorized dealers or partners who help deliver our solutions). This includes the use of analytics tools such as Google Analytics and Squarespace. Any third parties acting on our behalf are required to protect your information and only use it for the services they provide us. However, third-party platforms are not controlled by us, and this Privacy Policy does not cover how third-parties use your information.

[5.] Data Security
Derq uses appropriate technical and organizational measures (including security measures) to protect personal information, including access control, encryption, and internal protocols. Access to sensitive data is restricted to authorized personnel only.

[6.] Data Retention
We retain personal information only as long as necessary for our business purposes and to comply with legal obligations. Users can request deletion of their data by contacting us at contact@derq.com.

[7.] Cross-Border Data Transfers
Derq may transfer data internationally, including to and from Derq’s infrastructures and where vendors are based. Where required, contractual clauses or equivalent safeguards are used to ensure adequate protection of personal data.

[8.] Your Rights
Depending on your location, you may have rights including access, correction, deletion, and objection to processing. To exercise these rights, contact us at contact@derq.com. Additionally:

  • If you are located in the European Economic Area (EEA) or the United Kingdom, please refer to Section 11 for more details regarding your rights

  • If you are located in California, please refer to Section 12 for more details regarding your rights

[9.] Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on this page and, if significant, we will provide a more prominent notice (as we determine in our sole discretion).

[10.] Automated Processing and Profiling
Derq may use automated data processing, including profiling, in limited scenarios to analyze traffic trends, improve system performance, and tailor services to specific use cases. Such processing is conducted solely for internal research, service optimization, and product improvement purposes. Derq does not use automated decision-making that produces legal or similarly significant effects on individuals without human involvement. Any profiling activities are subject to appropriate safeguards in accordance with applicable data protection laws, including the GDPR.

[11.] GDPR-Specific Disclosures
If you are located in the European Economic Area (‘EEA’) or the United Kingdom (‘UK’), the General Data Protection Regulation (‘GDPR’) and UK GDPR provide additional rights and information regarding your personal data.

Legal Bases for Processing: We may process your personal data under one or more of the following legal bases:

  • Your consent (e.g., when submitting information through our contact form)

  • Our legitimate interests in operating and improving our website and services

  • Performance of a contract, if applicable

  • Compliance with legal obligations

Data Controller: Derq, Inc. is the data controller for the processing of your personal data as described in this Privacy Policy.

Data Protection Officer (DPO): You may contact our Data Protection point of contact at:

Name: Derq Data Protection Point of Contact
Email: legal@derq.com
Address: 155 W. Congress Street, Suite 365, Detroit, MI 48226 USA

Categories of Recipients: Your personal data may be shared with:

  • Cloud hosting and infrastructure providers (e.g., AWS)

  • Web analytics service providers (e.g., Google Analytics)

  • Internal staff and contractors with a need to know, subject to confidentiality obligations

  • Governmental authorities where required by law

International Transfers. Derq may transfer your personal data outside the EEA or UK, including to the United States. Where we do so, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission or the UK’s ICO.

Your Rights. Under GDPR, you may have the right to:

  • Access your personal data

  • Rectify inaccurate data

  • Erase your data (“right to be forgotten”)

  • Restrict processing

  • Object to processing

  • Data portability

  • Lodge a complaint with a supervisory authority

To Exercise Your Rights: Please email us at privacy@derq.com with your request. We will respond within the timeframes required by applicable law. You may also request human review or object to profiling.

[12.] California-Specific Disclosures
If you are a California resident, the California Consumer Privacy Act (‘CCPA’), as amended by the California Privacy Rights Act (‘CPRA’), provides you with specific rights regarding your personal information.

Categories of Personal Information Collected: In the past 12 months, we have collected the following categories of personal information from visitors to our website:

  • Identifiers (e.g., name, email address, IP address)

  • Internet or other electronic network activity information (e.g., browser type, pages visited, time on site)

  • Geolocation data (limited to approximate location via analytics tools.

Purpose of Collection: This information is collected for the business purposes described in this Privacy Policy, including:

  • Website optimization and analytics

  • Responding to inquiries and contact form submissions

  • Improving user experience and site content

Your Rights: As a California resident, you may have the following rights:

  • Right to Know: Request that we disclose the categories and specific pieces of personal information we have collected about you.

  • Right to Delete: Request that we delete your personal information, subject to certain exceptions.

  • Right to Correct: Request that we correct any inaccurate personal information we maintain about you.

  • Right to Opt-Out: Request that we do not sell or share your personal information (Note: Derq does not currently sell or share personal information for cross-context behavioral advertising).

  • Right to Limit Use of Sensitive Personal Information: Note: Derq does not collect or use sensitive personal information as defined by CPRA.

Submitting Requests: You may submit requests by emailing us at: privacy@derq.com. To protect your privacy and security, we may take reasonable steps to verify your identity before responding to your request.

Authorized Agents: You may also designate an authorized agent to make a request on your behalf. If you do so, we may require proof of identity and authorization.

Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

[13.] Children’s Privacy
Derq’s services are not directed to children under 13 and we do not knowingly collect personal data from them. If we learn that we have inadvertently collected personal data from a child under the age of 13 without appropriate parental consent, we will take prompt steps to delete that information from our records.

[14.] Third-Party Websites and Services
Our website may contain links to websites, plug-ins, applications, or other services operated by third parties. Please note that this Privacy Policy does not apply to any third-party websites or services. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites or services and are not responsible for their privacy practices. We encourage you to read the privacy policies of every website you visit.

[15.] Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

  • Email: contact@derq.com

  • Address: Derq, Inc., 440 Burroughs St, Detroit, MI 48202